How Synergy Boosted Conversions 2.5X with EEC Optima’s AI Sales Agent
2.5X
More Conversions
50%
99%
Synergy, a leading events management company known for high-profile corporate functions and experiential activations, was struggling to keep pace with its growing volume of inbound leads. Despite a thriving client base, delayed follow-ups were hurting their conversion rate and costing them valuable business.
The Challenge: Slow Response Times, Missed Opportunities
Synergy’s marketing team was generating high interest through campaigns and event expos, but the sales team couldn’t follow up quickly enough

24+ Hour Average Lead Response Time

24+ Hour Average Lead Response Time

Up To 50% Drop-Off In Conversions Within The First Day

Up To 50% Drop-Off In Conversions Within The First Day

Manual Outreach Delays Bottlenecked the Sales Pipeline

Manual Outreach Delays Bottlenecked the Sales Pipeline

High-Intent Leads Slipped Away Due to Slow Engagement

Manual Outreach Delays Bottlenecked the Sales Pipeline
In the fast-paced world of event planning, where urgency drives buying decisions, Synergy needed a smarter, faster, always-on solution.
The Solution: EEC Optima’s AI Recruiter
To tackle this, EEC Optima deployed its AI sales assistant software, a powerful, multi-channel AI lead generation software solution trained to engage, qualify, and convert leads instantly
Key Features Now Powering Synergy

Instant Outreach Across WhatsApp, SMS, Phone, Email and Instagram

Engaged leads instantly across multiple channels to maximise reach and response rates
Delivered instant, natural conversations to boost engagement and customer satisfaction

Smart Qualification using Tailored Criteria for Event Size, Budget and Urgency

Automatically prioritised high-value leads based on budget, event size and urgency.
Automatically prioritised high-value leads based on budget, event size and urgency.

Multilingual AI Powered Customer Support for Global Clients

Delivered seamless, human-like support in multiple languages to engage a global audience
Delivered seamless, human-like support in multiple languages to engage a global audience

Built in Objecting Handling and Lead Nurturing Workflows

Overcame sales objections and nurtured leads automatically to accelerate conversions
Overcame sales objections and nurtured leads automatically to accelerate conversions
The system functioned like a top-tier SDR, powered by advanced lead generation tracking software and working around the clock.
The Results: Speed, Scale And More Sales
With automation handling the heavy lifting, Synergy saw rapid and measurable growth:

2.5x Increase in Lead-to-Meeting Conversions

Instant outreach helped secure more meetings without delay
Instant outreach helped secure more meetings without delay

50% More Appointments Booked Weekly

High intent leads were prioritised and scheduled efficiently using lead generation management software
High intent leads were prioritised and scheduled efficiently using lead generation management software

Response Times Were Reduced from 24 Hours to Under 2 Minutes

Real time conversion made every second count.
Real time conversion made every second count.

Massive Sales Team Efficiency Gains

Reps focused on closing deals, not chasing leads manually.
Reps focused on closing deals, not chasing leads manually.
Why It Worked: Speed = Sales in Event Management
In a time-sensitive industry, Synergy’s previous delays were stalling growth. With EEC Optima’s AI recruitment and B2B lead gen software, they:
- Engaged leads immediately upon submission
- Pre-qualified only top-fit prospects using AI lead generation tools
- Scaled outreach without hiring more staff
The Result? Thanks to our AI powered customer service and call tracking software for lead generation, Synergy now has a consistent, scalable, and always-on sales assistant
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