Privacy Policy

INTRODUCTION

Welcome to the EEC Optima privacy policy.

EEC Optima is a trademarked business operated by EE V1 Management LTD, specialising in AI-powered SaaS tools, analytics systems, multilingual automation, digital consultancy, and intelligent business optimisation. This privacy policy outlines how we collect, use, disclose, and protect your personal data when you interact with our websites, services, and platforms.

We are committed to respecting and safeguarding your personal data in accordance with applicable data protection laws, including the UK GDPR and the Data Protection Act 2018.

IMPORTANT INFORMATION AND WHO WE ARE

Purpose of this policy

This policy is intended to give you transparent information about how EEC Optima collects and processes your personal data, whether through our platforms, marketing activities, communication channels, or as part of service delivery.

Controller

EE V1 Management LTD, trading as EEC Optima, is the controller responsible for your personal data. In this policy, “EEC Optima”, “we”, “us” or “our” refers to EE V1 Management LTD.

Contact Details:

If you have any questions about this policy or wish to exercise your data rights, please contact:

Data Protection Officer

You have the right to file a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk. We appreciate the chance to resolve concerns first, so please contact us directly.

THE DATA WE COLLECT

We may collect, use, store and transfer the following categories of personal data:

Identity Data: Name, business name, job title, and user identifiers.
Contact Data: Email address, phone numbers, social handles, or business addresses.
Technical Data: IP address, browser type/version, device ID, cookies, time zone setting, and platform usage logs.
Usage Data: How you interact with our website, platforms, and services.
Transaction Data: Records of services accessed, purchases made, and subscription details.
Marketing and Communication Data: Your preferences for receiving marketing from us and your communication choices.
Account Data: Login credentials, feedback, survey responses, and platform activity history.
Special Category Data: Only where explicitly required and with your consent—e.g., accessibility needs in service delivery.

We may also collect anonymised or aggregated data for business intelligence, benchmarking, and platform optimisation.

HOW WE COLLECT YOUR DATA

We collect personal data using:

Direct Interactions: When you sign up, request a demo, communicate with our support team, or complete surveys.
Automated Technologies: Including cookies, tracking pixels, and platform analytics tools (see our Cookie Policy).

Third-Party Sources: Data processors, payment gateways, public databases, analytics providers, and business partners.

HOW WE USE YOUR DATA

We will only use your data when permitted by law. The most common uses are:

To deliver and maintain services (e.g., subscription platforms, AI tools)
To manage billing and payments
To send you service updates, product changes, or platform alerts
To optimise the platform experience using technical diagnostics
To comply with regulatory obligations
To send marketing communications (with your consent)

LEGAL BASES FOR PROCESSING

We rely on the following legal grounds:
- Performance of Contract: Where processing is necessary to deliver or set up a service you’ve requested.
- Legitimate Interest: To operate and grow our business, provided your rights do not override these interests.
- Consent: For specific data uses like marketing or collecting sensitive information.
Legal Obligation: Where data must be processed to comply with regulatory or statutory requirements.

MARKETING & COMMUNICATION PREFERENCES

You may receive platform updates, product news, and marketing communications from us. You can:

Opt out at any time via your account dashboard
Use the unsubscribe link in our emails
Contact us directly to withdraw consent

We will never share your data with third parties for marketing purposes without your explicit consent.

DISCLOSURE OF YOUR DATA

We may share your personal data with:

Authorised EEC Optima team members and contractors
Cloud hosting providers (e.g., AWS, Azure)
Analytics, CRM, and customer support platforms
Payment processors (e.g., Stripe, PayPal)
Business partners or subcontractors acting on our behalf
Legal, accounting, or regulatory authorities where required

All third parties are required to respect your data and only process it for authorised purposes.

INTERNATIONAL TRANSFERS

Some of our service providers are based outside the UK or EEA. When data is transferred internationally, we ensure it is protected using:

UK-approved standard contractual clauses
Transfer to countries with adequacy decisions
Data protection agreements with binding terms

DATA SECURITY

We implement strict security protocols including:

Data encryption in transit and at rest
Multi-factor authentication on user and admin accounts
Role-based access controls
Regular penetration testing and vulnerability assessments

In the event of a data breach, we will notify you and the ICO where legally required.

DATA RETENTION

We only retain personal data for as long as necessary, including:

Active service periods
Regulatory retention obligations
Legal defence and audit trails

Data that is no longer needed is securely deleted or anonymised.

YOUR LEGAL RIGHTS

Under UK GDPR, you have the right to:

Access your personal data
Correct inaccurate or incomplete data
Erase your data in certain circumstances
Object to processing based on legitimate interests
Restrict processing pending verification
Transfer your data to another provider
Withdraw consent at any time (where applicable)

Requests can be submitted by contacting dpo@eecoptima.com. We aim to respond within one month.

COOKIES

We use cookies and similar technologies for:

Site performance
User tracking and engagement
Personalised content delivery

Full details are available in our [Cookie Policy].