How Errol Metals Elevated Staff Performance & Customer Retention with EEC Optima’s AI ULP
45%
60+
2X
Errol Metals is a leader in custom metal fabrication, delivering high-precision components for industrial and commercial construction. While their production floor ran like clockwork, growing demand exposed a new bottleneck: inconsistent client handling, training gaps across departments, and staff development lagging behind business growth.
The Challenge: Skill Gaps Were Hurting Efficiency & Client Experience
As new team members were brought in and client expectations rose, operational challenges began to show:
New Hires Took Weeks to Onboard and Reach Full Productivity
New Hires Took Weeks to Onboard and Reach Full Productivity
Inconsistent Sales and Client Service Delivery Across Staff
Inconsistent Sales and Client Service Delivery Across Staff
Leaders Spent too Much Time Coaching Instead of Scaling the Business
Leaders Spent too Much Time Coaching Instead of Scaling the Business
Lost Opportunities Due to Reps Struggling with Objections or Product Details
68% Bounce Rate: Most Visitors Left Without Interacting Lost Opportunities Due to Reps Struggling with Objections or Product Details
For a high-output fabrication business, inconsistent performance was beginning to affect revenue, retention and client trust.
The Solution: EEC Optima’s AI ULP
To solve this, Errol Metals partnered with EEC Optima to implement a robust employee training management system. This always-on online staff training software was designed to train, upskill, and track progress, all without added overhead.
Key Features Now Powering Errol Metals
24/7 AI Coaching for Every Employee
Team members get access to role-specific, on-demand employee learning management software.
Team members get access to role-specific, on-demand employee learning management software.
Interactive Simulations and Real-Time Feedback
Scenario-based employee training software lets staff rehearse real-world sales challenges with instant response coaching
Performance Tracking and Skills Dashboard
Managers use this employee training tracker software to monitor development and identify knowledge gaps immediately
Custom Learning Paths for Onboarding and Ongoing Growth
Using our employee onboarding and training software, new hires now ramp up in days while experienced staff stay aligned
Using our employee onboarding and training software, new hires now ramp up in days while experienced staff stay aligned
Integrated directly into CyberCy’s tech stack, this AI call center solution provided full visibility and automation across the client journey
The Results: Sharper Staff, Stronger Sales, Happier Clients
Since implementing this advanced HR learning management system, Errol Metals has experienced measurable business transformation:
60+ Hours Saved Monthly in Manual Coaching
Manual onboarding and skills training have been automated using online training software for employees
20% Increase in Client Retention
More consistent delivery from better-trained staff improved the customer experience and satisfaction rates
More consistent delivery from better-trained staff improved the customer experience and satisfaction rates
Objection Handling Success Rate Up by 45%
Interactive practice modules enhanced closing skills, using AI-powered employee training and tracking software
Higher Conversions Without Hiring More
Their smarter, tech-enabled team now delivers more value without increasing payroll or HR time.
Their smarter, tech-enabled team now delivers more value—without increasing payroll or HR time.
Why It Worked: Sales Enablement that Scales with You
EEC Optima’s AI ULP provided:
- Consistent onboarding with proven onboarding and training software
- Smart, time-efficient coaching through a centralised employee training management system
- Measurable improvement through integrated training tracking software for employees
The Result? A future-ready team, delivering consistent performance, without pulling managers away from mission-critical tasks.
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